STRATEGİC MANAGEMENT

  Intensive strategies are those strategies, which demand further more intensive efforts to improve the performance of existing products in the market. We may also said that when an organization struggles to improve its competitive position with the current products then different types of intensive strategies should be considered. Intensive efforts are needed to employ when intensive strategies are exercised by the organization. Intensive strategies include the following strategies. Types of Intensive Strategies in Strategic Management -Market Penetration -Market Development -Product Development  Each one is discussed below in detail                                 Market Penetration   In this strategy the organization tries to enhance its market share through greater marketing efforts for its present products or services. This means that the organization does not launch n...

  Long term objectives are prepared from the mission statement of the organization on the basis of which all other activities depend. Long term objectives highlight the expected consequences that emerged from application of certain strategies. All the strategies of the business organization are formulated & implemented in the guidance of the long term objectives. These objectives are for longer period of time ranging from two to five years & this time frame should also be consistent for the resulting strategies.                  Nature of Long Term Objectives The nature of long term objectives is better explained from the following features. Should be quantitative Should be realistic Should be measurable Should be challenging Should be obtainable Should be hierarchical Should be according to other functional units of organization   There must be a time line th...